Brand Name Value
                                                                                              (100 million / US)

1

COCA-COLA

696.37

2

MICROSOFT

640.91

3

IBM

511.88

4

GE

413.11

5

INTEL

308.61

6

NOKIA

299.70

7

DISNEY

292.56

8

MCDONALD¡¦S

263.75

9

MARLBORO

241.51

10

MERCEDES

210.10

11

FORD

204.03

12

TOYOTA

194.48

13

CITIBANK

180.68

14

HEWLETT-PACKARD

167.76

15

AMERICAN EXPRESS

162.87

16

CISCO SYSTEMS

162.22

17

AT&T

160.59

18

HONDA

150.64

19

GILLETTE

149.59

20

BMW

144.25

21

SONY

138.99

22

NESCAFE

128.43

23

ORACLE

115.10

24

BUDWEISER

113.49

25

MERRILLLYNCH

112.30

26

MORGAN STANLEY

112.05

27

COMPAQ

98.03

28

PFIZER

97.70

29

JP MORGAN

96.93

30

KODAK

98.71

31

DELL

92.37

32

NINTENDO

92.19

33

MERCK

91.38

34

SAMSUNG ELECTRONICS

83.10

35

NIKE

77.24

36

GAP

74.06

37

HEINZ

73.47

38

VOLKSWAGEN

72.09

39

GOLDMAN SACHS

71.94

40

KELLOGGS

71.91

41

LOUIS VUITTON

70.54

42

SAP

67.75

43

CANON

67.21

44

IKEA

66.45

45

PEPSI

63.94

46

HARLEY DAVIDSON

62.66

47

MTV

60.78

48

PIZZA HUT

60.46

49

KFC

53.46

50

APPLE

53.16

51

XEROX

53.08

52

GUCCI

53.04

53

ACCENTURE

51.82

54

L¡¦OREAL

50.79

55

KLEENEX

50.39

56

SUN MICROSYSTEMS

47.73

57

WRIGLEY¡¦S

47.47

58

REUTERS

46.11

59

COLGATE

46.02

60

PHILIPS

45.61

61

NESTLE

44.30

62

AVON

43.99

63

AOL

43.26

64

CHANEL

42.72

65

KRAFT

40.79

66

DANONE

40.54

67

YAHOO

38.55

68

ADIDAS

36.90

69

ROLEX

36.88

70

TIME

36.82

71

ERICSSON

35.89

72

TIFFANY & CO

34.82

73

LEVI¡¦S

34.54

74

MOTOROLA

34.16

75

DURACELL

34.09

76

BP

33.90

77

HERTZ

33.62

78

BACARDI

33.41

79

CATERPILLAR

32.18

80

AMAZON.COM

31.75

81

PANASONIC

31.41

82

BOEING

29.73

83

SHELL

28.10

84

SMIRNOFF

27.23

85

JOHNSON & JOHNSON

25.09

86

PRADA

24.89

87

MOET & CHANDON

24.45

88

HEINEKEN

23.96

89

MOBIL

23.58

90

BURGER KING

21.63

91

NIVEA

20.59

92

WALL ST. JOURNAL

19.61

93

STARBUCKS

19.61

94

BARBIE

19.37

95

POLO RALPH LAUREN

19.28

96

FEDEX

19.19

97

JOHNNIE WALKER

16.54

98

JACK DANIELS

15.80

99

3M

15.79

100

ARMANI

15.0

(Source: Business Week, Interbrand Corp)

                                                   

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